But that doesn`t matter to some people who deliberately ignore or rationalize certain facts because they don`t like them. And through the Internet and related media, they have the means to express these toxic ideas to impressionable people and mislead them. The Media Literacy Project`s approach is based on a framework for media justice. Media justice testifies to the need to go beyond creating better access to the same old media structure. Media justice takes into account history, culture, privilege and power. We need new relations with the media and a new vision of their control, access and structure. Media Justice understands that this requires new policies and systems that treat our airways and communities as more than just markets. In North America, the beginnings of a formal approach to media literacy as an educational issue are often attributed to the founding of the Ontario-based Association for Media Education (AML) in 1978. Prior to this time, the teaching of media literacy was generally the responsibility of teachers and practitioners.
Canada was the first country in North America to include media literacy in the curriculum. Each province has prescribed media literacy in its curriculum. For example, Quebec`s new curriculum makes media literacy mandatory from Grade 1 to the final year of secondary school (Secondary V). The introduction of media literacy in Canada occurred for two reasons. One reason was concern about the spread of American popular culture, and the other was the need for the education system to provide contexts for new educational paradigms. Canadian communications scientist Marshall McLuhan sparked the North American media literacy movement in the 1950s and 1960s. Two of Canada`s leaders in media literacy are Barry Duncan and John Pungente. Duncan passed away on June 6, 2012. Even after retiring from the class, Barry was still active in media education. Pungente is a Jesuit priest who has been promoting media literacy since the early 1960s.
Montenegro became one of the few countries in the world to include media literacy in its curricula when “media literacy” was introduced as an option for 16- and 17-year-old high school students in 2009.  In Iran, Nasra is a movement that aims to meet the learning needs of all children, adolescents, and adults in 2018.  This social movement focuses on digital media use and mental health, thereby increasing the capacity to use media for the public.   Would you like to reserve a business information literacy tailored to your course and/or task needs? The American Library Association defines information literacy as ” A set of skills that require individuals to “recognize when information is needed and have the ability to effectively locate, evaluate, and use the information they need.” Check out our list of relevant specialist librarians to identify your liaison librarian and request a course. The term is generally used when it comes to the education and education of media-savvy children in the 21st century. David Buckingham proposes “a theoretical framework that can be applied to all contemporary media and also to `old` media in the practice of media education: production, language, representation and audience”.  Following the concepts presented by David Buckingham, Henry Jenkins discusses the emergence of a participatory culture and emphasizes the importance of “new media literacies” – a set of cultural and social competencies that young people need in the new media landscape.  We live and work in a growing digital world. Business owners who want to keep pace and beat the competition should take steps to ensure their business is digitally ready. Fortunately, Simplilearn offers a postgraduate program in Digital Transformation that prepares you for the challenges of business transformation.
As business people, we spend a lot of time on the Internet. In our presentations and suggestions, we use articles and reports from the Internet. We share content on our social media accounts. We comment on what people write on their blogs, etc. It is important that we are responsible media publishers, which means that as individuals, we must learn to be media literate. I am not against marketing. I think it`s fantastic that marketing companies have access to consumer data that helps them make good business decisions. That being said, as consumers, we need to know what data we share with companies and what they are allowed to do with it. I must admit that I was surprised to learn that the CrashCourse program included a section on user data, targeted advertising, and terms of service. It reminded me that part of my responsibility as a media consumer is to understand what`s happening to my data. Teachers in Beijing, China, recognize the importance of teaching media literacy in primary schools, based on their own interest in the need for media literacy in education.
 Other programs in China include Little Masters, a Chinese publication created by children that covers a variety of topics and helps children learn journalism and basic teamwork and communication skills.  Studies have been conducted to test the level of media literacy among Chinese-speaking students in China and Taiwan, but more research is needed.  Information literacy is highly valued in education, but media literacy is less so. In recent years, a large number of initiatives aimed at teaching media literacy have strengthened cooperation in Europe and North America. Many cultural, social and political factors determine the importance of media literacy initiatives.  Mind Over Media is an example of international cooperation in media literacy: it is a digital learning platform based on participatory examples of contemporary propaganda shared by educators and learners around the world.